IDEA - TOWARDS AN INTERACTIVE TOOL THAT SUPPORTS CREATIVITY SESSIONS IN AUTOMOTIVE PRODUCT DEVELOPMENT

Abstract The basis for developing future products in the automotive industry is finding creative and innovative solutions. Ideas can be found by means of creativity methods that support product developers throughout process. Product are provided with a variety different new methods. This leads to “method jungle” which it difficult find most suitable path. successful use development goes hand acceptance implementation Despite added value, only low observed field Creativity Support Tools also offers wide tools Although chasm exists between many CSTs developed what practitioners actually use. Therefore, previous studies iteratively user-centered tool called “IDEA” tries provide responds users' needs. question arises how IDEA performs “real life setting” regarding its UX usability as well method level mental workload.